Dotsure · Lead-to-Sale
May (full)17.5%
June (10 days)17.3% →
Telesure A&G · Lead-to-Sale
May (full)3.9%
June (10 days)2.8% ↓
Telesure FFW · Lead-to-Sale
May (full)3.8%
June (10 days)4.9% ↑
Dotsure · Lead-to-Sale
17.3%
152 sales · 881 valid leads
May: 17.5% → Consistent
Telesure A&G · Lead-to-Sale
2.8%
3 sales · 109 contacts
May: 3.9% → Down 1.1pp
Telesure FFW · Lead-to-Sale
4.9%
6 sales · 123 contacts
May: 3.8% → Up 1.1pp
Full Funnel Comparison
A new June development: Telesure A&G is now reaching quote stage at 39.4% — nearly matching Dotsure's 39.7%. The quote-to-sale rate, however, has collapsed to 7.0%.
Dotsure
Valid Leads In881100%
Contacted40646.1%
Quoted35039.7%
Sold15217.3%
Quote → Sale43.4%—
Telesure A&G (VAPEL)
Leads In109100%
Contacted7266.1%
Quoted4339.4%
Sold32.8%
Quote → Sale7.0%—
Telesure FFW (VFPEL)
Leads In123100%
Contacted9577.2%
Quoted4536.6%
Sold64.9%
Quote → Sale13.3%—
A&G's quote rate improved — but their quote-to-sale collapsed
In May, A&G's quote rate was 23.9% and quote-to-sale was 16.3%. In June, the quote rate has jumped to 39.4% — nearly matching Dotsure — but the quote-to-sale has fallen to 7.0%. This is a new and different problem: agents are now getting to quote, but failing to close. Something changed in June on the A&G side specifically — pricing, agent quality, script, or the mix of leads being quoted.
Campaign / Topic Split
Two funnels active in June. No go.pet-insurance traffic this period.
| Topic (Funnel) | LB Unique Leads |
→ Dotsure | Dot Share | Dot Conv% |
→ Telesure | Tel Share | Tel Conv% | Conv Gap |
| CoverBokkiePet | 645 |
465 | 72.1% | 14.0% |
126 | 19.5% | 3.2% |
−10.8pp |
| get.pet-insurance.co.za | 618 |
476 | 77.0% | 11.1% |
100 | 16.2% | 5.0% |
−6.1pp |
Match method: Dotsure → Lead ID (UUID · 1-to-1). Telesure → phone number (Leadbyte deduplicated by phone). LB Unique Leads = deduplicated Lead IDs only — no duplicate rows inflating totals. 31 leads sent to both clients.
CoverBokkiePet — SSID Breakdown
| SSID | Dot Leads | Dot Sales | Dot Conv% | Tel Leads | Tel Sales | Tel Conv% | Notes |
|---|
| CBPET | 300 | 48 | 16.0% | 86 | 4 | 4.7% | Main volume — 11.3pp gap |
| CBPET2 | 137 | 17 | 12.4% | 38 | 0 | 0.0% | ⚠ 38 leads, zero sales for Telesure |
| CBPETCS | 28 | 0 | 0.0% | 2 | 0 | 0.0% | Too small to read |
CBPETCS — which was Telesure A&G's bright spot in May (15.4%) — had only 2 leads in June, both unconverted. Volume too small to draw conclusions, but the May signal remains worth watching.
get.pet-insurance.co.za — UTM Campaign Breakdown
Two new campaigns appear in June: dct-pet-types and dct-ugc-june. This is the first data on these.
| UTM Campaign | Dot Leads | Dot Conv% | Tel Leads | Tel Conv% | Delta | Notes |
|---|
| dct-pet-types 🆕 | 93 | 12.9% | 15 | 13.3% | +0.4pp | Only campaign where Tel ≥ Dotsure |
| opentarget | 120 | 13.3% | 22 | 4.5% | −8.8pp | Gap narrowed from May (−13.9pp) |
| dct-pet-text-dark | 67 | 13.4% | 9 | 11.1% | −2.3pp | Gap narrowed significantly |
| dct-versus-white | 125 | 9.6% | 47 | 2.1% | −7.5pp | Largest Tel volume — underperforming |
| dct-ugc-june 🆕 | 55 | 7.3% | 6 | 0.0% | −7.3pp | New — weak for both, Tel zero |
New signal: dct-pet-types — converting at 13.3% for Telesure vs 12.9% for Dotsure across 15 Tel leads. This is only the second time (after CBPETCS in May) that a sub-source has shown Telesure converting on par with or better than Dotsure. Volume is still small but the direction is meaningful. Worth monitoring closely and potentially increasing Telesure's allocation from this campaign.
Disposition Breakdown
Telesure A&G — n=109
No Answer / Voicemail
33.0%
Customer Not Interested
14.7%
Not Interested / No Consent
5.5%
Telesure FFW — n=123
Customer Not Interested
20.3%
No Answer / Voicemail
22.8%
Not Interested / No Consent
6.5%
A&G's "Customer Not Interested" has risen sharply to 14.7% (from 5.4% in May) — now closer to FFW's 20.3%. Combined with A&G's collapsed quote-to-sale (7.0%), this suggests the A&G closing problem in June is product/price friction, not just a scripting issue.
Key Findings
Finding 1 · Critical · A&G
A&G's quote-to-sale collapsed from 16.3% → 7.0%
In May, A&G's quote rate was the problem (too few quotes). In June, the quote rate is fixed (39.4%, near Dotsure's 39.7%) — but only 3 of 43 quotes converted. Something changed inside how A&G handles prospects post-quote: pricing, agent confidence, or product competitiveness.
Finding 2 · Positive · FFW
FFW improving — 4.9% up from 3.8% in May
FFW's quote-to-sale (13.3%) is holding better than A&G, and the overall conversion is trending up. "Customer Not Interested" remains elevated at 20.3% but hasn't worsened. FFW appears to be stabilising while A&G is moving in the wrong direction.
Finding 3 · New Signal
dct-pet-types converting at parity with Dotsure for Telesure
New June campaign dct-pet-types shows Telesure converting at 13.3% vs Dotsure's 12.9% — the second sub-source signal (after CBPETCS in May) where Telesure matches or beats Dotsure. Only 15 Tel leads so far but this warrants a deliberate volume increase to validate.
Finding 4 · Watch
dct-versus-white carries the most Telesure volume but converts poorest
47 of 100 Telesure get.pet leads came from dct-versus-white — but it's converting at only 2.1% (Dotsure: 9.6%). This campaign is dominating Telesure's allocation from this funnel while delivering the worst results. Rebalancing allocation toward dct-pet-types could move the needle quickly.
Finding 5 · Watch · CBPET2
CBPET2 — 38 Telesure leads, zero sales
CBPET2 converted at 7.1% for Telesure in May. In June so far: 38 leads, 0 sales. Too early to call a trend, but the early June picture is notably weak. Dotsure converts it at 12.4%. Worth flagging if zero sales persist past mid-month.
Finding 6 · Context
Dotsure holding steady — 17.3% on 10-day data
Dotsure's 17.3% on 881 leads after 10 days is consistent with May's 17.5% on 2,724 leads. Extrapolating to a full month at current pace gives ~2,312 leads — a reasonable run rate. No significant quality change detected from either funnel.
Recommendations
01
PriorityA&G Specific
Escalate A&G's quote-to-sale collapse to Telesure — this is a June-specific change
A&G's ability to get quotes is no longer the issue (39.4% quote rate is healthy). With a 7.0% quote-to-sale, only 3 sales came from 43 quotes. The same leads, same funnels, and same campaigns produced 16.3% in May. Something changed operationally in June on the A&G side — whether it's a specific agent cohort, a pricing update, or a script change. This needs to come from Telesure's end.
02
Quick Win
Increase Telesure's allocation from dct-pet-types and reduce dct-versus-white
dct-versus-white is taking 47% of Telesure's get.pet-insurance leads but converting at 2.1%. dct-pet-types is converting at 13.3% for Telesure with only 15 leads. Shifting allocation now — while the month is still young — could meaningfully improve June's end result for Telesure. Worth doing today.
03
Quick Win
Watch CBPET2 for Telesure closely — flag if still zero by 15 June
38 Telesure leads from CBPET2 with zero conversions is an early warning. May produced 7.1%. If zero persists past the midpoint of the month, reduce allocation and flag to Telesure for investigation. Dotsure is converting it at 12.4% — the lead quality is there.
04
Medium Term
Use dct-pet-types as the new benchmark signal for Telesure compatibility
Two data points now exist where Telesure converts at parity with Dotsure (CBPETCS in May, dct-pet-types in June). Understanding what these leads have in common — pet type, age, intent language on the form, or anything in the Leadbyte data — may reveal a lead profile that Telesure's agents convert better. This is the kind of insight that could eventually allow smarter routing.
Bottom Line for Johnny
Dotsure is tracking exactly where May left off — 17.3% on 10 days of data. Telesure FFW is showing a mild improvement (+1.1pp). The concern is Telesure A&G, which has fixed its quote rate problem from May but now has a quote-to-sale of 7.0% — half of what it was in May. Something changed in June on the A&G operational side that needs to be surfaced to Telesure. Separately, dct-pet-types is the first campaign-level signal in June where Telesure converts at Dotsure's level — worth increasing allocation immediately while the month is still open.
Data: Leadbyte · Dotsure Disposition Report · Telesure Contact Report · 1–10 June 2026
Charles → Johnny · June 2026